Entrega de Premios Dirigente de la Industria y la Distribución 2012

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(Español) Danone invierte 9 millones en entrar en el negocio del helado

30 Apr 2012 icoLoop-cn
yolado Danone

(Español) El nuevo proyecto Yolado de Danone se ha desarrollado desde la filial española de la multinacional y Loop Business Innovation ha colaborado en él.

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(Español) Danone neverita: adaptación a nuevos momentos de consumo

17 Apr 2012 icocase studies , casos
Neverita DNN baja

Cube by Coca-Cola

29 Mar 2012 icocase studies , casos
coca-cola

Coca-Cola Iberia has launched in Alimentaria an innovative refrigerator for the catering industry developed by Loop-Cn. The Coca-Cola Company is one of the reference Companies regarding global image, and it represents the largest buyer of refrigerators in the world. Within this sector, TCCC defines the new lines and strategies to be followed regarding both image and implementation of new technologies,...

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Deseo y Consumo. ¿Cómo se deciden las compras?

apple_ipad

‘Desire works like the wind. Without apparent effort. If the sails are spread, it will drag us at breakneck speed. If doors or windows are closed, it will hit for a while in search of cracks or grooves that will allow it to percolate. The desire associated with an object of desire condemns us to it. But there is another...

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A long tail of 100,000 copies

14 Apr 2011 icoModelos de negocio
ebooks

She writes about ‘fantasy for urban young people’ and she doesn’t even have a publishing house behind. At the age of 26, Amanda Hocking sells 100,000 copies monthly, she fixes their price and designs them and she gets 70 % of the turnover.

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Espuña, la loncha de jamón perfecta

1 Mar 2011 icocase studies , casos
espuña2

Technology and business model together Esteban Espuña S.A. is a meat industry, a national leader in sliced products. In such a complex market as mass consumption, Espuña has managed to constantly increase its added value and to adapt the offer of products to meet market demands and consumption habits. Slicing constitutes an excellent way of dosing the meat product and...

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Cuando un buen producto, es capaz de crear una categoría

24 Feb 11 icocase studies
There are products that emerge to satisfy a specific need but they do it with such distinction and strength that they become the origin of the creation of a new category of products worldwide.Comodynes was conceived as a make-up remover napkin developed by Dermofarm laboratories. Its function consisted of providing the facial make-up removing process with functionality and convenience; an awkward function that is often performed at inconvenient times

Marcilla: Unir tradición e innovación

18 Feb 11 icocase studies , casos
Marcilla Capsules for Italian coffee pot. Sometimes, the great innovations that appear in the market, managed to set new consumption fashions that do not respond to the previously established habits nor to the consumers’ tradition but, despite their conceptual force, they managed to commercially succeed.

De códigos de gran consumo, al pequeño aparato eléctrico y la cosmética

5 Feb 11 icocase studies
Our homes are swamped by offers of new products; the borderline between naturalizing their consumption and turning them into a single-use gadget is weak and very thin. The success attained by the fact that this type of products may not turn into a fast and fleeting consumption gadget depends on its holistic conceptualization: Treating the...

El Martini “perfecto”

9 Dec 10 icocase studies , casos
(Español) El cliente Bacardí –Martini, con su marca de Vermouth Martini representa aproximadamente el 80% del mercado de vermouth y el 81% del mercado español. El posicionamiento de Martini basado en lo sofisticado y “la noche”; hace que compita en desigualdad de condiciones en otro de los grandes momentos de consumo de vermouth: El aperitivo de medio día, dentro del canal HORECA (hostelería y restauración).
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Natalia Lovecchio

(Español) En Loop ayudamos a nuestros clientes del sector FMCG a redefinir las reglas de las categorías pasando, de las mejoras en productos a la diferenciación sostenible. Lo hacemos dando soluciones particulares a cada reto siempre apoyados en tres ejes: tecnología, mercado y sociedad. En Loop creemos que las empresas de gran consumo deben trabajar en el equilibrio de estos tres aspectos dentro de sus modelos de negocio.

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